Fathom Optics Inc.
Corporate Branding / Visual Identity
Communication Design / Graphic Design
Fathom Optics Inc. (2022)
ABOUT
At the very early stage of a startup, Fathom only had a logotype and typeface they wanted to use; Playfair Display and Montserrat from Google free fonts. But they didn't have clear guidelines accessible to the team or any tools to communicate with their clients. This project started by recognizing and rebuilding its brand identity.
At the very early stage of a startup, Fathom only had a logotype and typeface they wanted to use; Playfair Display and Montserrat from Google free fonts. But they didn't have clear guidelines accessible to the team or any tools to communicate with their clients. This project started by recognizing and rebuilding its brand identity.
DESIGN DECISION
The visual language aimed to create a cohesive experience across different media, from print to web assets. Since Fathom handles many prints but communicates through various social media channels, consistency was the top priority. I set each guideline for digital/non-digital settings and made it as simple as possible, so the new corporate identity would help elevate the brand experience.
The visual language aimed to create a cohesive experience across different media, from print to web assets. Since Fathom handles many prints but communicates through various social media channels, consistency was the top priority. I set each guideline for digital/non-digital settings and made it as simple as possible, so the new corporate identity would help elevate the brand experience.
