Client Proposal for a new Digital Embellisment


Client Proposal
Content Creation
Package Design

ABOUT
These projects aimed to create a narrative around new digital embellishments using the software Fathom Optics was developing. The graphics allowed Fathom Optics to efficiently reach out to potential users, and the content drove the conversation between clients and the company, promoting their service and sparking business opportunities in the industry.

DESIGN DECISION
The iteration process consists of 3D models, creating mockups, drawing blueprints, and creating mockups. The proposals helped clients envision what they could do with the technology.

Since Fathom was trying to reach out specifically to the CPG industry then, I chose this specific pattern, "Foilage," to create the image of a luxury skincare brand, and "Ripple" for an audio electronics brand.





Foilage


Showcasing the application in various forms.














Ripple


Showcasing the application in various media.
















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