Fitch & Burg
Graphic Design / Concept Design / Prototyping
Digital Embellishment
Fathom Optics Inc. (2021)
ABOUT
This project aims to embody the essence of sound directly into printed packaging. I decided to use optical illusion and the Ripple-like effect that I found in the studio to convey the characteristics of a sound wave. The centralized fluid ripple of the effect was an obvious fit for an audio brand.
This project aims to embody the essence of sound directly into printed packaging. I decided to use optical illusion and the Ripple-like effect that I found in the studio to convey the characteristics of a sound wave. The centralized fluid ripple of the effect was an obvious fit for an audio brand.
DESIGN DECISION
Ripples and circles have been popular graphic elements with the connotation of sounds for years. This poster for the Zurich Town Hall by Josef Müller-Brockmann is a classic example.
I wanted to take a contemporary approach to this historic graphic element. With the digital embellishment, I tried to express a richer depth of the sound played by a sophisticated new audio device, where flat 2D graphics wouldn't do it justice.
Ripples and circles have been popular graphic elements with the connotation of sounds for years. This poster for the Zurich Town Hall by Josef Müller-Brockmann is a classic example.
I wanted to take a contemporary approach to this historic graphic element. With the digital embellishment, I tried to express a richer depth of the sound played by a sophisticated new audio device, where flat 2D graphics wouldn't do it justice.
RESEARCH AND IMPLEMENTATION
OPTICAL ILLUSION — HALATION AND COUNTERMOTION
This piece uses countermotion and halation to deepen
the appearance of pulsing motion.
OPTICAL ILLUSION — HALATION AND COUNTERMOTION
This piece uses countermotion and halation to deepen
the appearance of pulsing motion.
