Art Direction / Graphic Design / Brand Design
Package Design / Project Management

Japan Natural Laboratories Co., Ltd. (2015)

photograph: Masato Sato
assistant designer: Yuri Uratani

Since its launch over two decades ago, LA MENTE brand customers have started looking for new product lineups that suit their lifestyles. I decided to add a superior lineup to the existing house brand, "LA MENTE," to serve loyal customers and fulfill their new needs.

The development of the brand started by restating its mission and creating a narrative.

Determined to create an exciting experience, I made the package design using glimmering silver and shimmering black. Although they are usually white or brown, I made protective liners in black to enhance the overall visual. This visual obviously makes the budget jump; I solved the issue and logistical processes by simplifying the structure and reducing the amount of material.